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	<title>P2i &#187; ion-mask™</title>
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	<link>http://www.p2ilabs.com</link>
	<description>The world leader in liquid repellent nano-coating technology</description>
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		<title>K•Swiss chooses ion-mask™ to revolutionize latest additions to its premium sports footwear portfolio</title>
		<link>http://www.p2ilabs.com/2010/09/01/k%e2%80%a2swiss-chooses-ion-mask%e2%84%a2-to-revolutionize-latest-additions-to-its-premium-sports-footwear-portfolio/</link>
		<comments>http://www.p2ilabs.com/2010/09/01/k%e2%80%a2swiss-chooses-ion-mask%e2%84%a2-to-revolutionize-latest-additions-to-its-premium-sports-footwear-portfolio/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 10:54:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[News release]]></category>
		<category><![CDATA[P2i corporate]]></category>
		<category><![CDATA[ion-mask™]]></category>

		<guid isPermaLink="false">http://www.p2ilabs.com/?p=484</guid>
		<description><![CDATA[K•Swiss has teamed up with P2i in a move which is set to revolutionize the performance of its two latest product
lines: The Kwicky Blade- Light™ and California™, debuting at retail outlets in February 2011.
]]></description>
			<content:encoded><![CDATA[<p>K•Swiss has teamed up with P2i in a move which is set to revolutionize the performance of its two latest product<br />
lines: The Kwicky Blade- Light™ and California™, debuting at retail outlets in February 2011.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.p2ilabs.com/2010/09/01/k%e2%80%a2swiss-chooses-ion-mask%e2%84%a2-to-revolutionize-latest-additions-to-its-premium-sports-footwear-portfolio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Feature: New technology stimulates design freedom in footwear</title>
		<link>http://www.p2ilabs.com/2010/08/04/article-new-technology-stimulates-design-freedom-in-footwear/</link>
		<comments>http://www.p2ilabs.com/2010/08/04/article-new-technology-stimulates-design-freedom-in-footwear/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 15:50:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ion-mask™]]></category>

		<guid isPermaLink="false">http://www.p2ilabs.com/?p=423</guid>
		<description><![CDATA[Stephen Coulson, Chief Technical Officer at P2i and inventor of its ion-mask™ liquid repellent nano-coating, considers the role of ground breaking science in the future of footwear brand differentiation.
]]></description>
			<content:encoded><![CDATA[<p>Stephen Coulson, Chief Technical Officer at P2i and inventor of its ion-mask™ liquid repellent nano-coating, considers the role of ground breaking science in the future of footwear brand differentiation.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.p2ilabs.com/2010/08/04/article-new-technology-stimulates-design-freedom-in-footwear/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>P2i features in Footwear News magazine</title>
		<link>http://www.p2ilabs.com/2010/07/30/p2i-features-in-footwear-news-magazine/</link>
		<comments>http://www.p2ilabs.com/2010/07/30/p2i-features-in-footwear-news-magazine/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 08:46:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Coverage]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ion-mask™]]></category>

		<guid isPermaLink="false">http://www.p2ilabs.com/?p=400</guid>
		<description><![CDATA[‘Mask Wearing’, the article published in the 26 July issue of Footwear News discusses the global footwear targets of P2i as well as the benefits of our ion-mask™ technology by those currently using it.
]]></description>
			<content:encoded><![CDATA[<p>‘Mask Wearing’, the article published in the 26 July issue of <a href="http://www.wwd.com/footwear-news">Footwear News</a> discusses the global footwear targets of P2i as well as the benefits of our ion-mask™ technology by those currently using it.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video featuring ion-mask™-treated shoes takes web by storm</title>
		<link>http://www.p2ilabs.com/2010/06/02/video-featuring-ion-mask%e2%84%a2-treated-shoes-takes-web-by-storm/</link>
		<comments>http://www.p2ilabs.com/2010/06/02/video-featuring-ion-mask%e2%84%a2-treated-shoes-takes-web-by-storm/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 09:45:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[News release]]></category>
		<category><![CDATA[ion-mask™]]></category>

		<guid isPermaLink="false">http://www.p2ilabs.com/?p=367</guid>
		<description><![CDATA[ion-mask™, P2i’s world-leading liquid repellent nano-coating for footwear and lifestyle products, has taken the web by storm after featuring in ‘Liquid Mountaineering’ – a video viral that has generated more than four million hits on YouTube.
]]></description>
			<content:encoded><![CDATA[<p>ion-mask™, P2i’s world-leading liquid repellent nano-coating for footwear and lifestyle products, has taken the web by storm after featuring in <a href="http://www.youtube.com/watch?v=Oe3St1GgoHQ">‘Liquid Mountaineering’</a> – a video viral that has generated more than four million hits on YouTube.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.p2ilabs.com/2010/06/02/video-featuring-ion-mask%e2%84%a2-treated-shoes-takes-web-by-storm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>P2i Inc. expands into heart of US West Coast footwear market</title>
		<link>http://www.p2ilabs.com/2009/12/18/p2i-inc-expands-into-heart-of-us-west-coast-footwear-market/</link>
		<comments>http://www.p2ilabs.com/2009/12/18/p2i-inc-expands-into-heart-of-us-west-coast-footwear-market/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 09:59:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[News release]]></category>
		<category><![CDATA[P2i corporate]]></category>
		<category><![CDATA[ion-mask™]]></category>

		<guid isPermaLink="false">http://www.p2ilabs.com/?p=192</guid>
		<description><![CDATA[Leading liquid repellent nano-coating technology company, P2i Inc., has expanded its growing presence in the US market with the appointment of Joy Gruver as Sales Manager for Footwear and Performance Textiles, based on the West Coast.
]]></description>
			<content:encoded><![CDATA[<p>Leading liquid repellent nano-coating technology company, P2i Inc., has expanded its growing presence in the US market with the appointment of Joy Gruver as Sales Manager for Footwear and Performance Textiles, based on the West Coast.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.p2ilabs.com/2009/12/18/p2i-inc-expands-into-heart-of-us-west-coast-footwear-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nike Lunar Wood TZ uses P2i’s ion-mask™ technology</title>
		<link>http://www.p2ilabs.com/2009/12/16/nike-lunar-wood-tz-uses-p2i%e2%80%99s-ion-mask%e2%84%a2-technology/</link>
		<comments>http://www.p2ilabs.com/2009/12/16/nike-lunar-wood-tz-uses-p2i%e2%80%99s-ion-mask%e2%84%a2-technology/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 10:27:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[News release]]></category>
		<category><![CDATA[ion-mask™]]></category>

		<guid isPermaLink="false">http://www.p2ilabs.com/?p=178</guid>
		<description><![CDATA[Sneakerheads will get an additional performance benefit with the latest launch of Nike Lunar Wood TZ. Using technology by P2i, the world leader in liquid repellent nano-coating technology, Nike’s new lightweight and comfortable running shoe will keep wearers dry during the wettest of winters.
]]></description>
			<content:encoded><![CDATA[<p>Sneakerheads will get an additional performance benefit with the latest launch of Nike Lunar Wood TZ. Using technology by P2i, the world leader in liquid repellent nano-coating technology, Nike’s new lightweight and comfortable running shoe will keep wearers dry during the wettest of winters.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.p2ilabs.com/2009/12/16/nike-lunar-wood-tz-uses-p2i%e2%80%99s-ion-mask%e2%84%a2-technology/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Perform, protect, improve, NANO magazine, October 2009</title>
		<link>http://www.p2ilabs.com/2009/11/01/perform-protect-improve-nano-magazine-october-2009/</link>
		<comments>http://www.p2ilabs.com/2009/11/01/perform-protect-improve-nano-magazine-october-2009/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 12:10:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Aridion™]]></category>
		<category><![CDATA[Coverage]]></category>
		<category><![CDATA[P2i corporate]]></category>
		<category><![CDATA[ion-mask™]]></category>

		<guid isPermaLink="false">http://www.p2ilabs.com/?p=152</guid>
		<description><![CDATA[This company is thinking big about nano-scale developments. P2i&#8217;s Dr Stephen Coulson reports.
]]></description>
			<content:encoded><![CDATA[<p>This company is thinking big about nano-scale developments. P2i&#8217;s Dr Stephen Coulson reports.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.p2ilabs.com/2009/11/01/perform-protect-improve-nano-magazine-october-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>adidas Golf chooses P2i’s ion-mask™ technology</title>
		<link>http://www.p2ilabs.com/2009/10/20/adidas-golf-chooses-p2i%e2%80%99s-ion-mask%e2%84%a2-technology/</link>
		<comments>http://www.p2ilabs.com/2009/10/20/adidas-golf-chooses-p2i%e2%80%99s-ion-mask%e2%84%a2-technology/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 08:39:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News release]]></category>
		<category><![CDATA[ion-mask™]]></category>

		<guid isPermaLink="false">http://www.p2ilabs.com/?p=124</guid>
		<description><![CDATA[adidas Golf has signed up to use P2i’s revolutionaryion-mask™ liquid-repellent nano-coating, to create a new generation of high-performance golf footwear that will transform traditional expectations of comfort and performance.
]]></description>
			<content:encoded><![CDATA[<p>adidas Golf has signed up to use P2i’s revolutionary<br/>ion-mask™ liquid-repellent nano-coating, to create a new generation of high-performance golf footwear that will transform traditional expectations of comfort and performance.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.p2ilabs.com/2009/10/20/adidas-golf-chooses-p2i%e2%80%99s-ion-mask%e2%84%a2-technology/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small technology, big opportunity, Future Materials, August 2009</title>
		<link>http://www.p2ilabs.com/2009/08/31/small-technology-big-opportunity-future-materials-august-2009/</link>
		<comments>http://www.p2ilabs.com/2009/08/31/small-technology-big-opportunity-future-materials-august-2009/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 09:26:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Coverage]]></category>
		<category><![CDATA[ion-mask™]]></category>

		<guid isPermaLink="false">http://www.p2ilabs.com/?p=92</guid>
		<description><![CDATA[Liquid repellent, performance enhancing and durable; Stephen Coulson, CTO at P2i, explains how nanotechnology is revolutionizing sports footwear.
]]></description>
			<content:encoded><![CDATA[<p>Liquid repellent, performance enhancing and durable; Stephen Coulson, CTO at P2i, explains how nanotechnology is revolutionizing sports footwear.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.p2ilabs.com/2009/08/31/small-technology-big-opportunity-future-materials-august-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ECCO launches most innovative shoe yet with ion-mask™ enhancement</title>
		<link>http://www.p2ilabs.com/2009/03/23/ecco-launches-most-innovative-shoe-yet-with-ion-mask%e2%84%a2-enhancement/</link>
		<comments>http://www.p2ilabs.com/2009/03/23/ecco-launches-most-innovative-shoe-yet-with-ion-mask%e2%84%a2-enhancement/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 06:00:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News release]]></category>
		<category><![CDATA[ion-mask™]]></category>

		<guid isPermaLink="false">http://www.p2ilabs.com/?p=11</guid>
		<description><![CDATA[ECCO, a world-renowned designer of innovative, high quality fashion shoes and sandals has announced it will be working with P2i, developer of a world-leading liquid repellent nano-coating technology, to launch a revolutionary running shoe with a difference.
]]></description>
			<content:encoded><![CDATA[<p>ECCO, a world-renowned designer of innovative, high quality fashion shoes and sandals has announced it will be working with P2i, developer of a world-leading liquid repellent nano-coating technology, to launch a revolutionary running shoe with a difference.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.p2ilabs.com/2009/03/23/ecco-launches-most-innovative-shoe-yet-with-ion-mask%e2%84%a2-enhancement/feed/</wfw:commentRss>
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